U.S. Pet Industry Spending Figures & Future Outlook

The following spending statistics are gathered by APPA from various market research sources and are not included in the organization’s biennial National Pet Owners Survey.

Total U.S. Pet Industry Expenditures:

Year              Billions of Dollars

2018                 $72.13 (Estimated)
2017                 $69.51 (Actual)

2016                 $66.75
2015                 $60.28
2014                 $58.04
2013                 $55.72
2012                 $53.33
2011                 $50.96
2010                 $48.35
2009                 $45.53
2008                 $43.2
2007                 $41.2
2006                 $38.5
2005                 $36.3
2004                 $34.4
2003                 $32.4
2002                 $29.6
2001                 $28.5
1998                 $23
1996                 $21
1994                 $17

Actual Sales Within the U.S. Market in 2017

In 2017, $69.51 billion was spent on our pets in the U.S. 

Breakdown:                                       Billions of Dollars
Food                                                           $29.07
Supplies/OTC Medicine                              $15.11
Vet Care                                                      $17.07
Live animal purchases                                 $2.1
Pet Services: grooming & boarding              $6.16

Estimated 2018 Sales Within the U.S. Market

For 2018, it estimated that $72.13 billion will be spent on our pets in the U.S.

Estimated Breakdown:                        Billions of Dollars
Food                                                               $29.88
Supplies/OTC Medicine                                   $15.51
Vet Care                                                           $18.26
Live animal purchases                                      $2.01
Other Services                                                  $6.47

Data sources and notes 

  1. Food total is based on PFI research consultant Davenport Co, Packaged Facts U.S. Market Outlook 2017-2018, petfoodindustry.com 2017 Industry Report,  and Euromonitor International Pet Care in the US plus new information generated by the US Bureau of Labor Statistics (US BLS).
  2. Supplies based on APPA historical, BCC Research-The Pet Industry, SNIPP Industry Trends 2017, Pet Product News, Grocery Business 2018 Nonfoods Report Packaged Facts Pet Supplies in the US 2017-2018, IBISWorld Industry Report Pet Stores in the US and MarketResearch.com Projected 2017 Trends.
  3. Veterinary care includes routine vet care and is based on AVMA, Newsweek, Brakke Consulting, Bain & Co, Fountain Agricounsel 2015 Situation Analysis Report and Packaged Facts Pet Supplies in the US 2017-2018.
  4. Live Animal purchases based on APPA, AVMA, Fountain Agricounsel, Packaged Facts Pet Population and Ownership Trends and Euromonitor estimates
  5. Other Services based on Packaged Facts, Euromonitor, APPA State of the Industry Report, the balance 5 Hot Trends in the Pet Industry, and IBISWorld
  6. Other Services include grooming, boarding, training, pet sitting, pet exercise, pet walking, miscellaneous
  7. Pet insurance figures are included in Veterinary Care  .

2017-2018 APPA National Pet Owners Survey Statistics: Pet Ownership & Annual Expenses  

Since 1988, APPA has been collecting and publishing the pet industry’s most comprehensive consumer research study about pet ownership, pet care practices, and pet product purchasing of owners of dogs, cats, fish, birds, small animals, reptiles and horses.

Published every other year, APPA’s National Pet Owners Survey is the premier resource of its kind for all members of the pet products industry, including manufacturers, retailers and investment professionals alike.  The Survey monitors consumer habits on an ongoing basis in order to identify short and long-term trends in pet ownership, product and service consumption, and lifestyle and media habits.

According to the 2017-2018 APPA National Pet Owners Survey, 68% of U.S. households own a pet, which equates to 84.6 million homes.

In 1988, the first year the survey was conducted, 56% of U.S. households owned a pet.

Breakdown of pet ownership in the U.S. according to the 2017-2018 APPA National Pet Owners Survey

Number of U.S. Households That Own a Pet (millions)

Bird                               7.9
Cat                              47.1
Dog                             60.2
Horse                            2.6
Freshwater Fish          12.5
Saltwater Fish               2.5
Reptile                          4.7
Small Animal                 6.7

Total Number of Pets Owned in the U.S. (millions)

Bird                               20.3
Cat                                94.2
Dog                               89.7
Horse                              7.6
Freshwater Fish          139.3
Saltwater Fish               18.8
Reptile                            9.4
Small Animal                 14.0

Basic Annual Expenses

The section serves as a benchmark and the dollar amounts for the categories listed should not be added to report total spending in the prior 12 months.  It reports an approximate dollar amount based on consumer recollection of their spending in the prior 12 months. The list is not inclusive of all items possibly purchased, as some items fall into “other” expenses and are not reported here. As such, the dollar amounts should not be added to report total spending in the prior 12 months.

According to the 2017-2018 APPA National Pet Owners Survey, some of the basic annual expenses for dog and cat owners in dollars include:

Dogs     Cats
Surgical Vet Visits                  $474       $245
Routine Vet                            $257       $182
Food                                       $235      $235
Food Treats                            $72        $56
Kennel Boarding                     $322      $164
Vitamins                                  $58        $46
Groomer/Grooming Aids         $84        $30
Toys                                        $47        $30

**Note: APPA does not ask Survey Participants how much in total they spend on their dog or cats annually. The expenses listed above are not all inclusive and each category was asked separately of the survey participant. APPA